Mission
To rank in the first places among the foreign capital banks by carrying
its role within the rapidly developing finance sector of the Kazakhstan
forward.
Vision
To grow by operating with a customer-focused business model and
sustainable profitability, to become the first preference of the customers and
employees.
Values and Principles
Confidence: With its banking knowledge and its loyalty to corporate values, it
establishes confidence-based relations with all its business partners. It
adopts problems of its customers, finds solutions and follows up the results.
Being Fair: It treats internal and external
customers coherently, without discrimination, with awareness of its social and
corporate responsibilities.
Honesty: In fulfillment of its activities, it
sticks to the principles of honesty in its relations with its customers,
employees, shareholders, group companies, and other banks, agencies and
institutions, and regulatory bodies.
Impartiality: Setting out from the principle of
respect to people, it does not make discrimination between its employees and
customers, it refrains from biased behaviors. It does not discriminate its
customers in terms of nationality, religion, financial and social status,
gender, etc. while offering service.
Observing Public Interest: In all its
activities, besides profitability, it pays attention to support social and
cultural events by observing public interest and respecting environment.
Refraining from Unfair Competition: It considers competition as a race that is in conformity with the
legislation, which ensures making of economic decisions freely among all the
banks in the banking sector. Therefore, it refrains from such statements and
acts that constitute unfair competition in the activity it has been carrying
out within the free market economy.
Reputation in Publications and Advertisements: In the announcements, publications and advertisements
related to both its own financial structure and promotion and marketing of its
banking products and services, it acts honestly and realistic, in compliance
with the legal arrangements and public morality, refrains from any acts that
may impair reputation of the banking profession. It does not include in its
announcements, publications and advertisements such statements or expressions
disparaging other banks or products and services of other banks.